PR for the Price of an $11 Chicken Alfredo
In our industry, we sit in brainstorms for hours tossing around ideas, squeezing stress balls and hoping we’ll come up with the next big thing. The next Old Spice “Smell Like a Man, Man” campaign. The...
View ArticleWhat We Can Learn from Kony 2012
Joseph Kony. Recognize that name? Would you have recognized it two weeks ago? If you’re like me, you hadn’t heard of the Ugandan rebel leader, whose Lord’s Resistance Army kidnapped tens of thousands...
View ArticlePredictive Analytics in PR
Numbers. Algorithms. Statistics. Most of us PR right-brainers, or creative-types, narrowly eeked our way through calculus and physics. We are good with language and words, so surely, while wandering...
View ArticleEffective Video Strategies
With the rapid proliferation of digital devices, consumers have drastically changed how they view content whether at home, at work or on the go. Video has quickly emerged as a dominant communication...
View ArticleTechnology and Connectedness: Is The Honeymoon Over?
My interest was recently sparked by an article discussing increasing Millennial dissatisfaction with the connectedness brought about by technology. As someone who straddles Gen X and Gen Y, I found...
View ArticleThe Emanate Summer Interns Reflect on their Experience
This summer, we took on a team of interns to learn the ins and outs of working at Emanate. We wanted to immerse our interns in life at Emanate and provide a behind-the-scenes look at our work and...
View ArticleDispatch from Munich
I’ve been in our Munich office this week learning about my colleagues, the German market, and the work we are doing for our clients here. In addition to being welcoming and friendly, the team also...
View ArticleThree Things I Learned from the 2012 Presidential Campaign
Tonight, we will all go home and finally watch polls close across the country for the 2012 Presidential election (note: I make no claim that we will actually see a winner tonight, but maybe). The last...
View ArticleCEOs Refocus on Staff in the Low Growth Economy
The following post comes from Mark Thompson, a new addition to the Emanation and the head of corporate in our London office. New evidence of how corporations are coming to grips with the on-going...
View ArticleAre Changing Career Roles Shaping Gen Duo?
Quite possibly. As more women out-earn their male counterparts, gender roles are shifting – either with dad staying home or with equal weight placed on the careers of both parents. And that leads to...
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